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Zalando x Sports
BOLD created the launch event for the Zalando x Sports campaign.

For the launch of the Zalando x Sports campaign, BOLD designed and produced a media event at iconic St. Agnes church in Berlin. We invited press and influencers to officially kick-off the SS16 collection.

BOLD invited core fashion and lifestyle editors as well as selected influencers to welcome the new season. TV-presenter Hadnet Tesfai spinned some fine tunes and celebrated with colleagues Palina Rojinski and Nikeata Thompson.

Great fashion, eclectic music and the art of table tennis turned the evening into a night to remember.

Anna Evers, model of the year 2015, is the face of the current Zalando x Sports campaign. BOLD selected premium fashion editors for personal interviews with Anna and pitched the launch to national media.

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